Posts by Emma Cullum

If you run a business, chances are you’ve spent quite a bit of time thinking about marketing.  How to get noticed. How to attract the right customers. How to stand out in what feels like an increasingly competitive market.  But there’s another factor that often matters just as much as marketing, and it’s something many businesses overlook or take for granted. …

Most small business owners know marketing matters.  You need people to understand what you actually do. You need your website to attract the right customers, not just any customers. And you want people to remember your business long after they’ve worked with you – hopefully in a good way.  But in reality, many businesses struggle with two common challenges that make all of this…

If you’re running your business largely on your own, you’ve probably already done a lot of work on your marketing. You’ve clarified what you offer, spent time on your website, tightened up your messaging, and tried to make things as clear as possible for people landing on your page.  On the surface, it looks like things should be working.  And yet, growth still feels harder than you expected –…