Posts by jo
The AI Skills Every Business Owner Will Need in 2026 (And how to start building them now)
Most small business owners have experimented with AI by now. They’ve asked ChatGPT to rewrite a paragraph or tidy up some copy. They’ve tried an image generator out of curiosity. They’ve used AI features that are now built into Canva or their email platform without really thinking about it. Then they’ve closed the tab and gone back to work, with a nagging feeling that they should probably…
Read MoreCan I Use AI to Write My Marketing? Here’s the Truth
Let’s start with the question most people are asking quietly, usually to themselves late at night while staring at a blank screen. Can I use AI to write my marketing… or is that cheating, lazy, or somehow wrong? If you’ve ever opened ChatGPT, tried a prompt, got back something that sounded reasonably good, then hesitated for ages before actually using it because…
Read MoreWhy Transparency Wins in the Age of AI Marketing
For a long time, small businesses were given the same advice: Don’t show your pricing. Don’t explain too much upfront. Create curiosity. Make people get in touch. That approach wasn’t lazy or dishonest. It was just normal – the accepted wisdom about how to generate leads and avoid scaring people off before you’d had a chance to explain the value. But in a world where…
Read MoreMarketing for Wellness Practioners: A Simple Place to Start (Without Feeling Overwhelmed)
If you’re a wellness practitioner, therapist, coach, or run a small local practice, there’s a good chance marketing feels… uncomfortable. Not because you don’t care about your business. And not because you don’t want to grow. But because marketing often feels like a completely different world to the work you actually do. You help people. You’re good at what you do. But when it comes to things like…
Read MoreThe Easiest Way to Find Your Ideal Customer
Most small business owners are told they need to “define their ideal customer.” But no one explains how to do it in a way that feels simple or realistic. The result of this confusing is that people guess. Or they try to target everyone. Or they create a long document full of demographic facts (age, gender,…
Read MoreFrom SEO to GEO: The New Rules of Being Found Online
If you’ve been in business for more than a few years, you’ve probably heard about SEO – search engine optimisation. The practice of making your website visible on Google through keywords, content, and building credibility online. Maybe you’ve even invested time or money into it. Written blog posts targeting specific search terms, improved your website…
Read MoreWhy Transparency Wins in the Age of AI Marketing
There’s a question most small business owners have wrestled with at some point – how much should I reveal about my pricing, processes, or limitations? The traditional marketing wisdom was often vague – create desire, build mystique, don’t give away too much upfront. Make them contact you to find out the details. But that approach…
Read MoreWhy Google Isn’t Enough Anymore: What Small Businesses Need to Know About AI Search
For years, getting your business found online was straightforward – get onto page one of Google. Write helpful content, use the right keywords, build some credibility – and potential customers would find you. That strategy still matters. But something is changing in how people search for businesses like yours. A year ago, almost nobody was…
Read MoreHow to Turn One Idea into a Week’s Worth of Content (Without Burning Out)
It’s Sunday evening. You’re sitting at your laptop, trying to plan your marketing for the upcoming week. Your content calendar stares back at you, mostly blank, while your mind races through everything you think you need to create. Instagram posts. Facebook updates. Maybe an email newsletter. Stories. Reels. The list feels endless, and you haven’t…
Read MoreWhy Consistency Beats Perfection in Marketing (and How to Keep Showing Up)
You’ve got it all planned out. The perfect Instagram post with the perfect image and the perfect caption that will showcase your expertise beautifully. You’ve drafted it three times, changed the photo twice, and tweaked the wording endlessly. So why has it been three weeks and you still haven’t hit “share”? Maybe the lighting in…
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