Search

For a long time, marketing advice was reassuringly simple.  If people could find you on Google, you were doing something right. Write helpful content. Use sensible keywords. Get yourself onto page one, and the customers would follow.  That advice wasn’t wrong. And it still matters.  But it’s no longer the full picture of how people find businesses like yours…

SEO still matters for small businesses, but AI search tools like ChatGPT and Google’s AI features are changing how people find information online. Instead of scrolling through ten website links, people now get direct answers from AI – which means your content needs to be clearer, more structured, and answer questions directly.  Here’s what’s actually…