How to Use AI Generative Tools to Write High-Quality, SEO-Optimised Blogs
1. Define Your Keyword Strategy
Before starting, identify the primary keyword for the blog. This could be a single term (e.g., “optician Leicester”) or a long-tail phrase (e.g., “best opticians for digital eye strain”). This keyword will shape your content direction.
Free Tools to Identify Keywords:
If you’re unsure which keyword to target, use these free tools:
- Google Keyword Planner – Requires a Google Ads account but provides valuable search volume data.
- Ubersuggest – Offers keyword ideas, competition analysis, and search trends.
- AnswerThePublic – Generates question-based keyword suggestions for deeper insights.
- Google Autocomplete & Related Searches – Simply start typing your keyword into Google and look at autocomplete suggestions and the “People Also Ask” section.
- SEO Minion – A browser extension that helps with keyword research and on-page SEO analysis.
Once you’ve selected a primary keyword/s, use this to guide your blog’s title and content structure, ensuring relevance and SEO effectiveness.
2. Set Up AI Generative Tools for Success
Rather than jumping straight into generating a blog, train AI Generative Tools with key information first. Use the following prompt:
Example Instruction to your AI generative tool:
“Act as an expert blog writer. Help me write a blog focusing on the primary keyword: [INSERT KEYWORD/S]. The goal of this blog is to help [COMPANY NAME] rank as high as possible for this term. Below is background information to ensure the content aligns with our brand and SEO strategy.”
Information to Provide AI Generative Tools :
Your Brand’s Style Guide – Include:
- Background information
- Tone of voice
- Company values
- Audience profile
- Key products/services
- British/American English
- Words / expressions / punctuation /syntax to avoid (this isn’t fail safe, but can be a good start to reduce occurences)
- Competitor Research – Provide links to 3-4 competitor pages currently ranking higher than you for the keyword. Ask your AI generative tool to analyse them for structure, topics, and keyword use.
- Previous blogs from your business – Share 2-3 examples to help AI generative tools match your preferred writing style.
We recommend uploading 1-3 references at a time and asking your AI generative tool to absorb this information before proceeding. When you overload it with too many source references in one go it can go a bit haywire.
3. Generate a Blog Outline First
Rather than asking your AI generative tool to generate the full blog in one go, ask it to start with an outline.
Prompt:
“Based on the keyword [INSERT KEYWORD] and the information provided, create an outline for a blog that aligns with my brand voice and SEO strategy.”
What to expect in the outline:
- A clear structure (typically 5–7 sections, including an introduction and conclusion).
- Each section focused on customer needs and valuable insights, not just stuffing in keywords.
Review & adjust:
If a section doesn’t fit with what you’re looking for or feels off-topic, ask your AI generative tool to replace or refine it.
Example Prompt for Refining a Section:
“One of the sections in this outline is ‘[SECTION TITLE]’. This isn’t relevant because [REASON]. Can you suggest an alternative section that aligns better with [GOAL/AUDIENCE]?”
Example in Action:
“The outline includes a section titled ‘The History of Optometry,’ but I want this blog to focus on practical eye care tips rather than historical context. Can you replace this section with a guide to choosing the right glasses for different face shapes?”
Some tips to help you with directing AI Generative Tools :
- Avoid generic topics that don’t provide value. Make sure each section contributes meaningfully.
- Add in any personal references in relation to your business or your unique approach. This will help you stand out from your competition and help your content rank better.
- Ensure each section flows logically into the next for a smooth reading experience.
- Make sure each section includes enough detail to make this useful for the reader.
4. Write the blog section by section
Resist the urge to generate the entire blog at once! AI outputs tend to decline in quality over long-form content.
Step-by-Step Process:
- Start with the first section – ask your AI generative tool to write it based on the outline you have worked on together.
- Refine it carefully – is it engaging, customer-focused, and in your brand’s tone?
- Provide feedback before moving forward – e.g.,
- “This feels too formal. Can you make it more conversational?”
- “Can you add a customer example here?”
- “I’d prefer this section as a bullet-point list.”
- Once happy, move to the next section and repeat.
Common Pitfalls to Avoid:
❌ AI tends to use a rigid, predictable structure (short intro, bullet list, short outro).
✅ Mix it up – ask for a narrative approach in some sections and lists or data in others.
❌ AI often adds a call-to-action (CTA) at the end of every section, which can disrupt flow.
✅ Instead, control where CTAs appear, usually at the conclusion.
5. Final refinements & quality check
Once the full blog is written:
- Save it into a document and upload it back to your AI generative tool for a final review.
- Ask for suggestions, but don’t let AI rewrite everything (it may revert to removing detail or force a generic style).
- Prompt for constructive feedback:
- “Identify any gaps or areas that could be expanded, but do not rewrite the blog.”
- “Can you suggest any improvements that could be made? Please consider our SEO objective when reviewing”
- Manually review SEO & readability:
- Is the keyword naturally integrated (not overused)?
- Is it customer-focused and valuable?
- Does it flow smoothly from start to finish?
Final Reminders for High-Impact Blogs
✅ Customer-first content – Always ask: Would my audience find this useful?
✅ Avoid AI’s default ‘formula’ – Direct your AI generative tool to vary structures and maintain a natural feel.
✅ Step-by-step approach – Writing in sections ensures higher quality.
✅ Refine & review – AI can assist, but human oversight is key to great content.
Now you have your content refined – don’t forget to add in at least one external hyperlink – this is a link to an external website from a sensible reference point in your content. Then add as many internal hyperlinks as possible to pages and blogs within your own website where there is a relevant opportunity for you to do so in your content.
Make sure you have sub headers to break up the main copy at intervals of no more than 200 words long throughout the blog. Use these sub headers to include more relevant keywords to further optimise your blog for search engine ranking.
By following this process, you’ll get a high-quality, well-structured blog that ranks well and engages your audience – without the common pitfalls of AI-generated content.